When you’re building an effective forex affiliate site, there are several key factors you need to consider. One of the most important that you should never look past is  a high-quality forex affiliate newsletter. This can often be your secondary point of contact with your network, so understanding how influential it can be is vital to your success.

To ensure your affiliate newsletter is able to draw an audience, we’re here to offer up a bit of guidance. Here are three things that you must include in any forex newsletter you distribute.

1. Tracking Links

It sounds so obvious, but it’s worth making this point abundantly clear. Without tracking links, your forex affiliate newsletter is pretty much useless. These links are what will help you generate traffic and conversions because they point your clients in the right direction. Links to your affiliate site will also be of use in your newsletter, but tracking links should be the top priority.

Now you shouldn’t be trigger happy when placing tracking links within your newsletter. This is especially the case with written content. Think about where your tracking links are placed. Attach them to the correct terms, and attempt to make them appear natural within the text. Remember, tracking links will be the beating heart of your forex affiliate newsletter, so make sure you include them.

2. Graphics

When it comes to email marketing, making a good first impression is crucial. When you present a professional image within the content you put forward, it reflects positively on your site. Remember that you are always looking to build a brand that both looks and sounds the part.

Your goal, whether it be via your own hand or with the help of a graphic designer, is to create a forex newsletter that looks polished and refined and gives off an air of authority as a result. It isn’t just the graphics related to branding that you should concern yourself with either. If you’re presenting data, currency pair performance, or even just a general news story, make sure that it comes complete with easy-on-the-eye images.

3. Social Media

There is no getting away from the fact that if you want to grow and expand a successful forex affiliate site, social media implementation is crucial. You should have accounts set up under your chosen brand name via LinkedIn, Facebook, Twitter, and Instagram. These pages should be active on a near-daily basis, relaying information that is similar to what will be used in the newsletter. This creates a great opportunity to cross-promote between the two.

Use your newsletter to highlight important information found on your social media channels. You should also use the newsletter to promote your social media channels directly. Likes and followers are almost as valuable as newsletter subscriptions, so you should try to boost them at every available opportunity.

Conclusion

Building a successful forex affiliate newsletter isn’t difficult. All that’s required is a set of effective foundations so that it looks and feels professional. The three factors mentioned above ensure that will be the case. The combination of polished graphics, proper implementation of tracking links, and the inclusion of social media makes for a newsletter that’s approachable and readable. From there, you can build on this foundation with engaging content, pivotal data, and headline-making news that will make any forex affiliate newsletter you send a must-read.

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