Twitter probably isn’t a place that you would associate with forex affiliate marketing, but it can be useful if you know how to use the social media platform effectively. The method that the advertiser chooses to use, as well as the attitude of the marketer, can mean gaining or losing followers. However, choosing to market your forex affiliate on Twitter can be difficult, so here are a few pointers to help you along the way.
Always Stay Relevant
In order to properly use Twitter, you have to make sure that your content is relevant to your forex affiliate site. There’s no conversion (just annoyance) if your tweet isn’t relevant to what you’re trying to push and promote. If your content isn’t actually for forex followers, you can expect your followers to drop off and your Twitter generated traffic to slow.
Personalization Is Important
Many tweets are identical to other tweets, in the sense that you’ll often to be delivering the same message or news story as others. This can at times create problems if not addressed. You should make sure that your tweet stands out and is personalized to your audience. Broker recommendations that carry a personal touch are going to go a lot further toward conversion than tweets that sound the same as everything else out there. The same also applies to your interactions with other Twitter users: Make them appear bespoke and not robotic. This is a great way to build trust.
Make Genuine Recommendations
Obviously you’re going to promote the brokers and platforms that carry the most financial returns for you as a forex affiliate. But it always helps if your recommendations appear genuine. This adds weight to your content, giving you credibility and boosting your reputation. If you recommend a broker that falls flat, your reputation takes a hit, but if your recommendation appears genuine, this hit is dampened. That’s why you should always make sure that what you recommend appears as if it’s coming from a well-researched and credible place.
Be Conversational With Your Audience
We mentioned this earlier, but don’t be afraid to talk to your followers. Links can fit naturally into conversation with other members, and those high-quality conversations can lead to more business for you. Plus, conversing with other members helps you build up your reputation and visibility, gaining you even more followers in the long run. The forex community on Twitter is huge—don’t ignore it, and don’t be afraid to jump into the conversation.
Make Proper Use of Tracking Links
This is probably the most important tip on the list. Instead of linking to a product directly, link to a blog post you’ve written about the product. Write a review, for example. Make sure that it’s genuine and balanced, explain why it’s relevant, and then link to it through a tweet. This is less intrusive and a better use of the character limit on Twitter. Don’t always give in to the urge to place links here, there, and everywhere, as sometimes the long—or should we say long-copy—game can reap dividends.
Moderation and Curation Are Important
If you bombard your followers with too many affiliate links and too much forex affiliate marketing material, they become blind to it. This is particularly true on Twitter, as the audience is more skeptical of marketing messages and advertisements and will be quick to bolt if they sense that you are only out to turn a profit. If promoting your forex affiliate site is the only thing you do on Twitter, you’ll have trouble gaining followers. Remember, it’s all about curation and moderation when it comes to forex affiliate marketing on Twitter.
Listen to What Your Followers Have to Say
Twitter is an excellent platform for feedback. A lot of people use it as a tool to broadcast, but it’s also a great way to peek into the minds of clients and customers. Affiliate marketing is completely contingent on how people respond, especially on Twitter. So you’ll want to keep an eye on not only direct responses to your tweets, but also subscriber numbers, mentions, and hashtags that have to do with your site and what it’s doing.
There are plenty of people out there who don’t believe that Twitter is a good market for forex affiliate marketing or promotion—they’re wrong. When you’re prepping your forex marketing efforts, don’t leave Twitter out of the equation. If approached correctly, your next tweet could generate major conversions.
The information provided herein is for general informational and educational purposes only. It is not intended and should not be construed to constitute advice. If such information is acted upon by you then this should be solely at your discretion and Valutrades will not be held accountable in any way.