The way the world sees blogs has changed. At one point, blogging was probably best described as a disposable piece of content produced by casual writers. But these days, blogging has become a crucial form of modern-day media, largely due the format’s flexibility.One arena that has taken full advantage of blogging is forex affiliate marketing. Every major forex affiliate has a blog, and for good reason. The following explains why having a blog can take a forex affiliate site to the next level, along with how you can build one that helps drive more traffic to your site.
Why is Blogging Important?Do you need a blog to a run a successful forex affiliate site? No, but it certainly helps. What a blog gives your affiliate site is a voice, through which you can further your impact and truly have an influence within the forex community. The harsh reality is that most forex affiliate sites are faceless, robotic operations that tend to alienate more than they attract. Introducing a blog negates this often cold nature and makes your site appear personable. This can be furthered by cross-promoting it via active social media channels.
Understanding What Makes Good ContentWhen crafting a high-quality blog, the key comes in knowing what makes good content. It’s certainly not a case of publishing any random text that you can conjure up, as curation is crucial. Before you start writing, ask yourself two questions? “Who is this blog for?” and “How can it benefit my audience?” While not every single news story, forecast, or piece of analysis will carry huge weight, the reality is that most of your blog entries should be posted with a purpose. Remember the phrase “no wasted motion” when it comes to a forex affiliate blog, and you’ll often find that your content goes a long way.
Focus on EducationAs you’ll likely have knowledge of the forex market before you start marketing, the temptation is to immediately just jump into analyzing the market and posting your thoughts. We certainly wouldn’t discourage this; however, the basis of every great forex blog is evergreen content. New investors are opening trading accounts every day, and this is an audience you simply can’t afford to ignore.
Educational posts should be the cornerstone of your forex affiliate blog so that visitors will find there is something behind the analysis and market forecasts that you are likely to post. Think about guides, how-to posts, terminology breakdowns, and more, as this type of content can create the foundation that the rest of your forex affiliate blog is built upon.
How Blogging Helps SEO RankingsSEO, SEO, SEO. We can’t hammer home enough what a fully functioning blog can do for your search engine standings. The goal for any forex affiliate site is to race up the rankings and become more visible to traders in the process. SEO is an entire topic in and of itself, but there are some basics you can adopt to make sure that your content is SEO-ready.
Besides producing fresh, unique, and relatable content, don’t overlook keywords. By using relevant keywords within your blog, you can boost your rank, especially if you submit content via Google News. Think about the trends of the moment, and do your keyword research so you can make sure that every post you publish is up to speed. Just make sure you don’t “keyword stuff,” as that could see you penalized or even blacklisted by Google.
In a side note, links are crucial when looking to rank highly within Google’s search pages. High-quality links can give your SEO efforts a huge boost. If you can, look to create links with other bloggers, and never be afraid to cite high-quality news sources. Never forget to implement tracking links within your posts either so that when the traffic pours in, you can nudge readers in the right direction.
Tying Your Marketing Efforts TogetherOutside of driving up traffic, a forex affiliate blog should essentially be the hub of your marketing. Your social media channels and email marketing should all be cross-promoted and tied into your blog in some way or another. Have an interesting blog post? Promote it on Facebook. Have a tip or forecast that you want to put out? Put it in your next email blast. Think of your blog as the root of your forex affiliate marketing efforts.
Blogging is one of the best marketing strategies around, as it can lend authority to your forex affiliate site in ways that other marketing methods simply can’t. Through appropriate content you can use a blog to effectively drive traffic to your site, hopefully improving your conversion rate in the process. While it might take time and plenty of effort to get a blog up and running, the rewards over the long term will often speak volumes.
The information provided herein is for general informational and educational purposes only. It is not intended and should not be construed to constitute advice. If such information is acted upon by you then this should be solely at your discretion and Valutrades will not be held accountable in any way.