You became a forex affiliate to capitalize on your referrals, but you aren’t seeing the return you were hoping for … now what? We’ve laid out five tips to help you pinpoint where you went wrong and boost the ROI of your marketing efforts.
1. Provide Value
Too many affiliates share links to sales pages but don’t prepare their audience to convert once they get there. Anyone can share a link—the affiliates who excel build credibility and nurture strong relationships with leads.
Before you share your affiliate tracking link, work to gain trust and influence by providing value to your audience. Value can take many forms, including:
- Helpful and relevant articles
- Product reviews and tutorials
- Purchasing guides and tips
- Personal consultations
In order for content to be seen as valuable, it must help your audience better understand and/or solve a problem. For instance, a lead who is looking to get started in forex trading may be struggling to differentiate between a variety of online brokers and account options. With this challenge in mind, you might share a blog article on what to search for when choosing between brokers or a webinar on how to identify the right type of trading account for your goals.
The resources you choose to share should draw a clear link between your lead’s challenges and objectives and the trading solution you’re promoting. In other words, seek to inform their research and discovery process and usher them down the funnel. To drive more conversions, provide context around why a lead would benefit from your solution rather than jumping straight to how to open an account.
2. Take Advantage of Social Media
Social media can be a powerful tool for growing your affiliate network and establishing yourself as an industry thought leader. Social sites like LinkedIn provide the perfect opportunity to connect with prospects, participate in industry conversations, share valuable content, and establish a following.
To get the most out of social media, it’s important to optimize your social profiles and post on a consistent basis. To ensure that your efforts aren’t being wasted on the wrong audience, seek out social platforms and communities where your target audience is already active and look for opportunities to get involved. Asking questions, taking polls, and initiating contests are all great ways to inspire engagement and amplify your marketing efforts. If you can think of ways to encourage your followers to share your posts or brand content with their connections, you’ll improve your reach and credibility.
3. Differentiate Yourself
There’s no shortage of forex affiliates, each of whom is promoting different brokers and trading platforms. So why should someone trust your word over theirs?
To stand out from the pack, think about what extra value you might be able to provide to your audience. Incentivizing participation doesn’t necessarily mean offering discounts or prizes. Instead, try offering prospects a quick video consultation to personalize your recommendations and establish a rapport. Once they open an account, share an exclusive video tutorial, e-book, podcast, or webinar on how to get started in the platform. There are countless ways to connect with your audience and incentivize their partnership without spending money. Don’t be afraid to get creative with your offerings.
4. Harness the Power of Email
Today, email is the most pervasive form of business communication. When used correctly, it’s also one of the most powerful free marketing tools available and the perfect way to promote your forex affiliate links outside of your website. If your current email strategy isn’t driving lead engagement (or getting any response whatsoever), then it’s time to reassess your approach. Following these six email marketing tips will help you pinpoint gaps in your current strategy or build a successful email marketing strategy from scratch.
In addition to promoting new conversions, email is a great medium to solicit referrals from your existing network. If you stop engaging with leads once they open a trading account, then you’re missing out on a key growth opportunity. Instead, create email campaigns to keep individuals in your network engaged and help transform them into ambassadors of your brand.
5. Leverage Your Broker’s Content Resources
Sharing helpful content is a great way to establish credibility and expand your following. That said, producing and publishing new content on a routine basis is time-consuming. If you don’t have enough room in your schedule to create content from scratch, scan your broker’s resource library for content to repurpose in your marketing efforts. Content such as blog posts, e-books, guides, and webinar recordings can be shared via social media, through email, and on your website. To help differentiate yourself and provide value to your audience, pair each content link you share with a few sentences of commentary explaining why it’s relevant or compelling. Doing so will help establish your authority as a thought leader and give your audience a reason to click.
If your broker offers additional marketing materials to affiliates (such as exclusive content, banners, or branded images), make sure to take advantage of those resources in your marketing campaigns. Some brokers also offer transparency into registered demo and live accounts connected with your tracking link. This direct insight into your network’s trading behavior can help you personalize your communication and outreach efforts. For instance, if you understand what tools a lead is using in their demo account and how active they are, you can identify the best time to reach out and customize your recommendations.
As you hone your approach, don’t be afraid to test out different ideas to see what strategies drive more traffic and earn more rebates. For more helpful affiliate marketing tips and resources, subscribe to our affiliate blog below.
The information provided herein is for general informational and educational purposes only. It is not intended and should not be construed to constitute advice. If such information is acted upon by you then this should be solely at your discretion and Valutrades will not be held accountable in any way.