Though it’s not easy, being a forex affiliate can be very rewarding. If forex affiliate marketing is a new concept to you, you should know up front that conversions are directly linked to the number of visitors to your website.
Below we look at how you can promote your forex affiliate links effectively outside of a website.
Utilize Email Marketing
Before you do this, check with your chosen forex affiliate program to make sure that email marketing is allowed when it comes to promotion—because it isn’t accepted industry-wide. Whether it’s allowed or prohibited varies from broker to broker and country to country. Email solicitation laws can be tricky things, so make sure to include an opt-out link in the footer of the email.
The email method is best utilized after you have a number of blog followers or website visitors, so you can produce a newsletter specifically targeted to forex traders. In it, you can include links and recommendations of brokers and other forex-related services. As you build out your email marketing strategy, remember to follow these affiliate email marketing best practices to see the greatest possible return on your efforts.
Newsletters have been overlooked by many affiliates. When used and formatted correctly, they can provide clients with a combination of real-time market analysis, forex market commentary, broker promotions, and more. Here are a few examples of leading forex trading newsletters:
Daily FX: The name says it all. Daily FX is the perfect newsletter for any trader that wants to remain on pulse. Sparing absolutely no detail, analysts deliver extensive and timely technical analysis, and the newsletter also links readers to an impressive array of trading tools.
FX Street: Emerging as a trusted source within the forex trading community, FX Street has built its reputation on its trading newsletter, which delivers market analysis, market studies, chat from leading forex experts, and even invitations to live webinars.
BabyPips: Presenting content in a much more casual style, yet certainly not short on detail, BabyPips has become a notable forex presence over the past 10 years. Its newsletter carries a large how-to element, along with forex news updates and links to quizzes.
Abnormal Returns: Built upon the premise of being a forecast-free investment blog, Abnormal Returns prides itself on delivering a clear picture of the forex scene with minimum complexity.
Stay Active on Online Forums
As long as the forum that you’re on allows it, signature links are a great way to advertise and promote outside of making direct threads. What a signature link operates as is a footer on the bottom of every post you make in a forum environment. If you run an affiliate site centered on forex basics, you can mention it in anchor text that hyperlinks back to your website. People in the Forum who are exploring or are new to trading will see that text, click your link, and visit your website, which will put them in front of your affiliate links. There is no shortage of forex forums out there, because since the dawn of the internet, forex traders have been eager to gather and engage in discussion. To highlight the biggest and most popular forums out there: Membership at Forex Factory, BabyPips, and ForexSignals could put you in prime position to spread your forex affiliate links further.
Social Media Marketing and Advertising
There is a ton of power in social media. Facebook, Twitter, Snapchat, and Instagram are giant platforms, with each site tapping into a different demographic that you can reach. On Twitter, you can tweet up to 280 characters, while on Facebook you can go into a bit more detail. Interact, but don’t be pushy—think of it like a networking event. You want to make connections. Avoid spamming by sharing lighthearted or non-business posts as well.
Try out all of the major social networks in order to figure out which works best for you. LinkedIn is especially noteworthy as a way to put your forex affiliate links in the eyes of the right people. The social network for working professionals has a number of tools that make reaching out to new contacts and connections much easier. You can even export your current contacts’ email addresses, which allows for increased client outreach.
Above all else, the key to succeeding on social media lies in consistency. Keep your audience engaged by posting at regular intervals and build your personal brand by optimizing your social profiles. Doing so will help you gain authority as a Forex expert and extend your social network. In addition to posting regularly, it’s important to think about what type of content you’re sharing. On most social channels, video outperforms text. If you’re not already hosting webinars or posting videos on your site, don’t be afraid try out the native video features on social media channels. These tools are designed to be easy to use and share with your social network, so they’re a great place to get acquainted with this medium.
Finally, don’t forget about social media advertising. Although any type of advertising requires you to spend a little up front, a single, well-targeted ad can generate serious return. Rather than advertising to a wide audience in an impersonal way, tools like Facebook Lead Ads allows you to serve your ads to a highly selective audience. Using different filters, you can ensure that your advertising efforts and resources are being spent on only the most qualified leads. As you create your ads, don’t be afraid to try out different content formats to see what medium best resonates with your audience.
Use Google Advertising
It’s true that in the forex market, the cost per click is sky-high. However, there are some relatively inexpensive ways to get traffic to your site, and paid search is one. Working via search volume, cost per click, and competition, you can establish a cost-effective way to advertise your forex affiliate website through Google advertising.
Guest blogging is a powerful way to establish yourself as an industry thought leader and drive traffic to your site. To get started, make a list of “good fit” sites that your ideal audience already frequents and trusts. Do they publish content geared at current or potential Forex traders? If so, you can capitalize on their domain authority while providing value to both the publication and your audience. Reach out to see if these publications would be open to accepting guest articles in exchange for including a personal link in your author bio. As post become archived by Google, a single link may continue to pay off in referral traffic for months — or years — to come.
In addition to forging guest blogging partnerships, don’t be afraid to submit your work to online business publications like Forbes and Business Insider. These publications have a diverse readership and accept submissions related to trading and investment.
Publication platforms like Medium can also be lead-generation machines. With over 60 million daily users, Medium offers a prime opportunity to get more out of your blogging efforts. Simply import your latest blog article from your website or craft new content within the platform itself. And of course, don’t forget to add a link to your site and create a compelling author profile.
This is just a short guide to forex affiliate marketing, because the subject matter is huge. But if you’re looking to make a splash in the world of forex affiliate marketing, this is a great place to start. What are you waiting for? Take what we’ve said and start kicking your affiliate marketing efforts up a notch today!
The information provided herein is for general informational and educational purposes only. It is not intended and should not be construed to constitute advice. If such information is acted upon by you then this should be solely at your discretion and Valutrades will not be held accountable in any way.