When you turn to Facebook, Twitter, and Instagram for forex affiliate marketing, you’re giving yourself a firm foundation. One benefit of these options is that they offer a wide breadth of coverage that you can use to direct traffic to your website, but the drawback is that there’s not always a unique or professional way to approach those platforms, which is where LinkedIn can be of use.
You shouldn’t swear off “common” social media channels completely when it comes to increasing your website traffic. But LinkedIn opens the door to a new clientele. Reliability and a professional appearance are sometimes what’s needed for forex affiliate marketing—which is what LinkedIn emphasizes—as they leave a good impression on your clients. The following looks at how you can get the most out of LinkedIn, growing your affiliate earnings in the process.
How to Use LinkedIn Effectively
LinkedIn can be an extremely powerful tool when it comes to putting your forex affiliate links in front of the right people. However, making your way on LinkedIn requires a different approach from Facebook and other social media platforms. Here are a few tips that are going to allow you to become a forex affiliate marketing machine.
Join and engage in related groups
Groups are a big deal on LinkedIn, arguably much more so than on Facebook. The chat between professionals provides a great opening for you to both network and promote your affiliate links. Forex-related LinkedIn groups have become the home of market chat and broker discussion—just look at the likes of the Foreign Exchange and Currency Markets, Forex Trading, and Foreign Exchange & Cryptocurrency TRADER Network groups. All three of these groups have thousands upon thousands of members, which means they open the door to more potential affiliate clients. Plus, if you and a number of partners—or fellow affiliates—all co-exist on LinkedIn, you can create a group. This enables you to exchange information easily, as well as network into larger areas.
Make use of sponsored content
The platform is known as a professional tool, but LinkedIn is also a great resource for promoting your affiliate content. In many ways, when you use the sponsored content tool, it adds a professional air to your content and may allow you to assuage any doubts your potential clients might have. Plus, through sponsored content you can deliver marketing material to the LinkedIn feed of members outside of your own connections. Sponsored content can also be used to target a specific audience. For example, you could put increased focus on LinkedIn members that have forex- and business-related interests, which is arguably perfect for forex-focused affiliate marketing.
Grow your connections the right way
LinkedIn, at its core, is all about making connections. This includes people you know personally, people you wish to know, and people who want to know you. The social network now has over half a billion users, so it’s a great tool for B2B prospects, hires, and business partners. That being said, to be the most effective, you need to grow your affiliate connections purposefully. You need to target the right connections, making sure that you move in “forex circles” so you can directly target those who are either actively trading or looking to start trading.
The key to becoming a “sought after” connection on LinkedIn is how you present yourself. Aesthetically, your profile should be detail-oriented, have a professional picture, extensive information on your prior employment, proof of education, and so forth. You should also conduct yourself professionally. Remember, this isn’t Facebook, so your messages and interactions with others should be conducted in a semi-formal fashion.
Become a LinkedIn influencer
This is a tall order, but with influencer status comes an impressive amount of power. To become an influencer, you’ll need to have a major following with hundreds of notable connections, and from there you have to be directly selected by LinkedIn. If you’re approved, your posts will be spread throughout LinkedIn, effectively putting them on a pedestal. If you need a helping hand when it comes to producing “influencer level” content, Forbes has put together this handy guide. LinkedIn Influencer status is truly coveted, so if you can somehow obtain it you’ll effectively have the ear of millions.
Make LinkedIn a part of your social media marketing efforts
Facebook is the undisputed king of social networks, but it’s not the end-all-be-all of them. Why would you limit yourself to simply Facebook, Twitter, or LinkedIn, and not utilize all three? Open your profile on LinkedIn to establish yourself as a professional, but also take advantage of the unique platforms that Facebook and Twitter offer to broadcast yourself. This way you are directing traffic, instead of simply relying on chance and circumstance.
We mentioned influencers above, and this is the target status you should be aiming for across all of your social media outlets. When you take the time to look at the names that are drawing crowds on LinkedIn—see the likes of Jill Schlesinger (CBS News business analyst) and Bernard Marr (business and data expert)—you’ll find that they’re producing impactful and must-read content.
LinkedIn is commonly overlooked by affiliate marketers—often unfairly so. Aimed at professionals, it’s actually a social network that has an amazing amount of potential for forex affiliate marketers out there. If you’re serious about being a successful affiliate, take note of the above and start to boost your affiliate earnings with LinkedIn.
The information provided herein is for general informational and educational purposes only. It is not intended and should not be construed to constitute advice. If such information is acted upon by you then this should be solely at your discretion and Valutrades will not be held accountable in any way.